Designing your Webpages

Use a common style and theme throughout the site Design really does matter. The 'Look and Feel' should promote and enhance the brand image you have (or are trying to establish).

Make sure your website is consistent from front to back. A common mistake is to experiment with different color schemes, fonts, buttons and page styles throughout the site. By all means experiment but decide upon a common theme for each of the pages before starting to build the final website.

Ideally, you should have no more than 2 main theme colors and 2 font styles (one for main text and one for graphics is acceptable). Pastel colors work better than Primary colors. 350pages incorporates a 'compatible color suggestions chart' in the color picker to help you decide on the colors for your successful website.

Your graphics should be sized appropriately - not too large. Your photos should be as small as possible while retaining visibility and not too many on the page as this will slow the download from the server. Banner ads can be useful but restrict them to one per page.